Colgate Optic White®
Frequently Asked Questions


  • What’s the difference between Optic WhiteTM Express WhiteTM and existing Optic WhiteTM

    Optic White Express White has twice the amount of whitening ingredient*, Hydrogen Peroxide, compared to existing Colgate Optic White® toothpaste for stronger, faster, whiter results.

    When used as directed for 4 weeks, New Optic White Express White delivers whiter teeth than existing Optic White.

    *2% hydrogen peroxide vs Optic White™ 1% formula.

  • What sizes and flavours of Colgate Optic White® Toothpaste are available to purchase?

    Colgate Optic White® Express White™ Toothpaste is available in:

    - 85g Fresh Mint Paste
    - 125g Fresh Mint Paste

    Colgate Optic White® Sparkling White Toothpaste is available in:

    - 95g Luminous Mint Paste
    - 140g Luminous Mint Paste

    Colgate Optic White® Enamel White Toothpaste is available in:

    - 95g Sparkling Mint Paste
    - 140g Sparkling Mint Paste

  • Why do you use a whitening toothpaste to whiten teeth?

    Our teeth become stained by a variety of substances like coffee, wine, tea, dark berries and tobacco. With time, and more so as age progresses, stained teeth will appear increasingly dull or yellowish in colour.

    Regular whitening toothpastes are designed to remove surface stains. Colgate Optic White® whitens teeth with a revolutionary whitening formula containing hydrogen peroxide, making it convenient to whiten every day.

  • How is Colgate Optic White® Toothpaste different from other whitening toothpastes?

    The Colgate Optic White® formula is a first for Colgate®. It contains a revolutionary whitening formula with hydrogen peroxide, the ingredient used in professional whitening treatments*, to remove stains below the surface of teeth, for 3 shades whiter teeth in 4 weeks†. For the first time, our scientists were able to develop a hydrogen peroxide formula that does not require a dual-chamber dispensing method. Not only that, but the formula also helps remove surface stains and offers cavity protection, fresh breath and plaque removal with regular brushing.

    *Gentle, lower strength hydrogen peroxide (1%) formula for everyday use.
    † After 4 weeks use. Individual results may vary.

  • Can Colgate Optic White® Toothpaste be used daily?

    Yes, Colgate Optic White® has been designed to provide not only terrific whitening that you’ll love but also daily oral care.

  • Does Colgate Optic White® Toothpaste have all of the benefits of other standard fluoride toothpastes?

    Yes. In addition to providing whitening results, Colgate Optic White®:

    - Fights cavities
    - Freshens breath
    - Helps prevent tartar
    - Strengthens enamel


  • When will I start to get results?

    You should begin to get a beautiful whiter smile in 2 days. For best results, use as directed until gel pen is empty. For a great smile, we recommend using Colgate Optic White® Toothbrush + Built-In Whitening Pen together with Colgate Optic White® toothpaste.

  • How long does the whitening pen/gel last?

    Per the instructions on pack, if the whitening gel is used every day, twice a day, the pen lasts approximately three weeks. However, usage studies found that once consumers start seeing results (within ~1 week), they become less diligent about application and in those instances. The pen typically lasts between 6-12 weeks.

  • After I’ve used the pen for 3 weeks, if I stop using it, how long will the whitening last?

    It’s difficult to put a time frame on whitening effects. It varies from person to person and also with diet, lifestyle and initial degree of staining (i.e. smoking, wine, etc.). We recommend that you use the product as needed in order to maintain the efficacy.

  • Does Optic White™ Toothbrush help whiten my teeth?

    Colgate Optic White® Toothbrush is specially designed with stain removers and polishing bristles to help remove surface stains.

  • Will Colgate Optic White® Toothbrush + Whitening Pen whiten my dental work?

    If you have dental work, consult your dentist before using. It is not intended to whiten caps, crowns, veneers, fillings or dentures.

  • My pen has run out, but the toothbrush is only 1 month old! How can I get more of the pen only? What am I supposed to do with this toothbrush?

    Studies found that once consumers start seeing results (within ~1 week), they become less diligent about application and in those instances the pen typically lasts between 6-12 weeks. However, if for any reason, you run out of the gel in the pen, you’ll have to buy another Colgate Optic White® Toothbrush + Whitening Pen. The pen is not sold separately. And, you can still use the toothbrush, even if the pen has run out of product.

  • What happens if I only use once/day (instead of the recommended twice/day)?

    It will take longer to achieve the whitening benefit.

  • Can I use the pen with another toothbrush? Will the effect be the same?

    For optimal whitening efficacy, we recommend that the pen be used with the Colgate® toothbrush provided along with it.

  • Does the pen expire?

    Yes. The pen has a shelf life of 18 months.

  • I accidentally left the pen open – is it still OK/as effective to use?

    Yes, provided the pen is not left open for very long periods of time. However, if that happens, inspect the pen for visual changes like dirt, foreign particles and discolouration prior to use. If you feel comfortable with how the pen appears, you may try using it again. If not, you might choose to purchase a new Colgate Optic White® Toothbrush + Whitening Pen.

  • I accidentally dropped the pen on my dress while using it – how can I remove the white spot?

    Gently wipe the affected area with a damp cloth or paper towel immediately and then clean with soap and water. As with all whitening products containing peroxide, it is important to avoid contact with fabric and to treat the area right away when contact has occurred. Not doing so could lead to permanent colour removal from the fabric.

  • Is it OK to use this while pregnant/breastfeeding?

    Please consult your physician for use of products containing hydrogen peroxide while pregnant or nursing.

  • Do I have to store the pen inside the toothbrush handle?

    Make sure you put the lid on the pen or store it inside the toothbrush. We recommend doing so because improper storage of the pen increases the likelihood of introducing moisture and other foreign particles into the product, which in turn can cause product instability.

  • Can you put the pen in your bag or pocket to use on the go?

    Yes, just make sure you store it correctly by putting the lid on the pen or storing it inside the toothbrush.

  • Is it safe to use Colgate Optic White® Toothbrush + Whitening Pen every day?

    If used as directed, it is safe for everyday use. For a whiter brighter smile, we recommend changing your Toothbrush + Whitening Pen every 3 months.

  • Is Colgate Optic White® Toothbrush + Whitening Pen safe for enamel?

    Yes. Optic WhiteTM Toothbrush has been specially designed to remove surface stains and the Optic WhiteTM gel contains peroxide, to deeply and safely whiten. Studies have shown no harmful effects on tooth enamel when used as directed.

  • What if I experience sensitivity and gum discomfort?

    Some people may experience tooth sensitivity or gum discomfort when using whitening products; this discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.

  • What happens if a child under 12 used it?

    Colgate Optic White® Toothbrush + Whitening Pen has been proven safe and effective. You can be assured that Colgate-Palmolive will introduce products into the marketplace only after their ingredients have established an exhaustive scientific record of safety and efficacy. However, this product is not recommended for children under 12 years of age since they don’t have permanent teeth.

  • How does this product work with the rest of the Optic White™ regimen?

    We encourage you to use Colgate Optic White® Toothbrush + Whitening Pen in conjunction with any of the Optic White™ toothpastes. However, if using mouthwash you should do so before using the Toothbrush + Whitening Pen to allow the whitening gel to adhere to the teeth for full whitening impact.

  • Will refills be sold separately? Why or why not?

    Refills will not be offered at launch. We want to ensure that consumers build the habit of using the whitening pen after they brush their teeth in order to incorporate it into their routine. We may explore selling refills in the future, once consumers get used to in this new habit.

  • Where can I find Colgate Optic White® Toothbrush + Whitening Pen in the store?

    Colgate Optic White® Toothbrush + Whitening Pen can be found in the manual toothbrush section of the store.


  • What are the benefits of using Colgate Optic White® Mouthwash?

    Colgate Optic White® Mouthwash has a stain prevention system that helps maintain the natural whiteness of your teeth.
    It also has the following benefits:
    - Help prevent teeth stains
    - Reaches hard-to-brush areas
    - Reduces plaque and protects gums
    - Long lasting fresh breath

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