• Colgate Optic White<sup>™</sup> Toothbrush
    Colgate Optic White<sup>™</sup> Toothbrush

    Brush. Whiten. Go.®

    Introducing a breakthrough in teeth whitening. Colgate Optic White® Toothbrush + Whitening Pen. Now you can have whiter teeth in 2 days, with the whitening ingredient that dentists use.*

    Learn how to use the Optic White™ Toothbrush + Whitening Pen

    *Lower strength formula for regular use


    Brush with your regular toothpaste. The Colgate Optic White® toothbrush is specially designed with polishing bristles and stain removers to help remove surface stains.


    Apply gel to each tooth, no waiting, no rinsing. The whitening pen contains the whitening ingredient dentists use, in a lower strength formula for regular use.


    Store pen inside brush.

    *For best whitening results, continue to use as directed.

    Read Reviews

    Is the Optic White™ whitening gel a substitute for toothpaste?

  • Optic White<sup>™</sup> Toothbrush
    Optic White<sup>™</sup> Toothbrush

    For a Healthy
    Whole Mouth Clean

    Colgate® 360°® Optic White Toothbrush

    Polishing cups: these soft rubber cups are designed to hold toothpaste to more effectively remove surface stains for a whiter smile.

    Polishing bristles: help whiten teeth by polishing away surface stains and clean hard-to-reach places for a naturally white smile.

    Cheek and tongue cleaner: comfortably removes odour-causing bacteria.

    Is the Optic White™ whitening gel a substitute for toothpaste?

Optic White® Whitening Toothpaste, Mouthwash and Toothbrushes

Optic White® Take-Home Kit

A New Level of Professional Whitening!

Ask your dentist or hygienist about Colgate® Optic White® professional strength, for dramatically whiter results in 7-10 days.