• Optic White<sup>TM</sup> High Impact White<sup>TM</sup>

    Optic WhiteTM
    High Impact WhiteTM

    For a Visibly White Smile!*

    With High Impact White, you can get that whiter, brighter, bolder smile.

    • For 4 shades visibly whiter teeth*
    • Professionally used whitening ingredient, hydrogen peroxide
    • Contains 2x the whitening ingredient**
    • Enamel-safe whitening, that’s good for daily use
    • Fluoride formula to fortify enamel

    *when brushing twice daily for 6 weeks.
    **Vs Optic White™ Sparkling White.

    Why do you use a whitening toothpaste to whiten teeth?

  • Optic White<sup>TM</sup> Express White

    Optic WhiteTM
    Express WhiteTM

    Express WhiteTM is Colgate’s fastest whitening toothpaste ever.

    • Breakthrough formula offers whiter teeth in 3 days^ just by brushing.
    • Contains twice the whitening ingredient*, hydrogen peroxide, for stronger, faster, whiter results.
    • Safe for daily use. Protects enamel and goes beyond surface stain removal to deeply whiten teeth.

    ^ For best results, use as directed for 4 weeks.
    *2% hydrogen peroxide vs. Optic White 1% formula.

    Read reviews

    What’s the difference between Optic WhiteTM Express WhiteTM and existing Optic WhiteTM?

  • Optic White<sup>TM</sup> Enamel White

    Optic WhiteTM
    Enamel White

    The must-have toothpaste for your daily beauty regime.

    With regular use, this revolutionary whitening toothpaste containing the whitening ingredient that dentists use*:

    • Goes beyond surface stain removal to deeply whiten teeth
    • Removes stains ordinary toothpastes don't
    • Whitens teeth by 3 shades

    Plus, its special maximum fluoride formula fortifies enamel for a strong white smile, while providing all the benefits of standard fluoride toothpaste for daily use.

    *Gentle, lower strength hydrogen peroxide (1%) formula for everyday use.
    After 4 weeks' use. Individual results may vary

    Read reviews

    Does Colgate Optic White® toothpaste cause sensitivity?

  • Optic White<sup>TM</sup> Sparkling White

    Optic WhiteTM
    Sparkling White

    The must-have toothpaste for your daily beauty regime.

    With regular use, this revolutionary whitening toothpaste containing the whitening ingredient that dentists use*:

    • Goes beyond surface stain removal to deeply whiten teeth
    • Removes stains ordinary toothpastes don't
    • Whitens teeth by 3 shades

    Plus, its special enamel safe formula provides all of the benefits of standard fluoride toothpaste for daily use.

    *Gentle, lower strength hydrogen peroxide (1%) formula for everyday use.
    After 4 weeks' use. Individual results may vary.

    Read reviews

    Is the Optic WhiteTM whitening gel a substitute for toothpaste?

Optic White® Whitening Toothpaste, Mouthwash and Toothbrushes

Optic White® Take-Home Kit

A New Level of Professional Whitening!

Ask your dentist or hygienist about Colgate® Optic White® professional strength, for dramatically whiter results in 7-10 days.